IBM
IBM’s Global Solution Center (GSC) in Dallas, Texas hosts meetings to provide insights, strategy, solution demonstrations, and more for their clients. In 2017, we utilized their Strategic Initiatives campaign to develop a new content chapter that would be displayed on several of their digital signage throughout the center.
The client wanted dynamic videos for each of their strategic initiatives. When putting together my mood board, I took inspiration from existing geometric shapes and dynamic particle visuals that IBM used on their website. This allowed me to create 16 custom animations with taglines, icons, and thought-provoking questions that exceeded the clients expectations.
Let’s Put Smart To Work
In 2018, new digital signage displays were installed in their Oblong Mezzanine Room, I was tasked with adapting the Strategic Initiatives campaign to these displays, adding more Strategic Initiatives, and create new content utilizing their ‘Let’s Put Smart To Work’ campaign.
